Simple yet modern


KIC is a well-known and trustworthy brand active in refrigeration and washing at present. It has been a South African favourite for generations and is a brand that exhibits strong connections to its heritage by communicating exceptional value and affordability through its main attributes.

Our leading focus on exceptional value goes hand-in-hand with high-quality and affordable products – an approach that ensures the best value for money for our customers.

Through a clear, simple, and poignant message, the new brand positioning places KIC in a league of its own. By using vibrant colours for each product, the brand essence shapes a fresh and clean atmosphere.


KIC is a leading home appliance brand and has long become a household name. KIC SA is a South African company which was originally established in 1975. With the local based manufacturing facility in Isithebe, KwaZulu-Natal KIC prides itself in producing the best quality appliances and continues to grow both regionally and internationally.


With a proud South African heritage KIC is a brand built on trust. We provide South Africans with quality home appliances that remain true to our heritage.

KIC has become an integral part of the Isithebe (KZN) community since it was founded in 1975 and employs over 950 employees between our manufacturing plant and our sales office situated in Johannesburg (GT).

In December 2020 KIC’s Isithebe factory celebrated the manufacture of its 10 millionth appliance, an important milestone in our history.

Keep It fresh cool clean